75 - Mastering LinkedIn and AI: Essential Tips for Family-Governed B2B Success

Ed Delia

Published on: 31/12/2025

In this episode of "Growing Up B2B," host Ed Delia interviews LinkedIn expert and author Al Kushner about leveraging LinkedIn and AI for business growth, especially in family-run B2B companies. Al shares strategies for optimizing LinkedIn profiles, creating authentic content, and using AI tools to boost efficiency without sacrificing personal touch. The conversation covers newsletters, groups, and advanced features like Sales Navigator, emphasizing the importance of digital presence and adapting to new technologies to maintain a competitive edge.